BYTP. BeYond The Photobooth
Beyond the photo. A brand experience.
I built a customer acquisition plan through partnerships with local businesses. By studying visitor routes, I designed reciprocal offers that connected a café and a photobooth. The first 500 coupons were used within two weeks, followed by another 300. Photobooth sales increased by 23% during the campaign.
- Period
- Aug 2024–Mar 2025
- Role
- 1044 Studio · Brand Marketing Team Lead
Understanding the audience
Start where the customers are.
I studied the routes taken by photobooth customers and visitors to Haengnidan-gil. Cafés were a key destination, and their visitors overlapped with the photobooth’s audience. Based on that connection, I proposed Jeong Ji Young Coffee Roasters as our first local partner.
Connecting the customer journey
Two brands. More reasons to visit.
Photobooth customers received a café discount, while café customers received a photobooth offer. I designed a partnership that introduced each brand’s customers to the other. The first 500 coupons were used within two weeks, and we expanded the total to 800. Photobooth sales increased by 23% during the campaign.
Expanding the work
From a local idea to more brand experiences.
After the local campaign, my work expanded to pop-ups at Shinsegae Department Store and Lotte World Mall, content for own-brand products, digital advertising, and website development. I planned and managed the different places where customers encountered the brand.
Interview filming and editing
A customer’s Instagram video about the BYTP photobooth received a strong response and helped them become an influencer. I filmed and edited an interview about that story.
Merchandise photography and editing
I photographed merchandise in the photobooth store and edited the images into content designed to support sales.
