LCK · BRION eSports
Empty stands. Closer connections.
I managed the growth of LCK’s official Instagram account from zero to 110,000 followers. I monitored fan responses and quickly turned the information and formats they wanted into content. I later brought those insights into BRION’s long-term fan and brand strategy.
- Period
- Sep 2019–Dec 2021
- Role
- BRION eSports · Creative Manager
Responding to a changed season
Give fans the moments they miss.
Fans responded more strongly to players’ expressions, voices, and behind-the-scenes moments than to match results alone. I produced interviews and on-site content immediately after matches, then used recurring interests in the comments to shape the next piece. This created an ongoing feedback loop between the channel and its fans.
Building a longer view
Daily insights. A five-year plan.
I regularly reviewed views, reactions, and comments alongside marketing examples from other teams. I used the fan insights gathered through channel operations to develop a five-year marketing plan for BRION’s LCK franchise bid. At a key moment in the league’s transition, the plan presented a long-term vision that helped BRION secure a place among the final 10 franchise teams.
Building the brand
Turn followers into fans.
At BRION, I worked across social content, uniforms, merchandise, and sponsorships—the different ways fans stayed connected to the team. My role grew toward creating experiences that encouraged fans to return, engage, and support the team through purchases.
2019 K League Awards operations
Athlete management
I gained athlete management experience working with Olympians including Jin Jong-oh, Kwak Yoon-gy, and Oh Sang-uk.
Team merchandise, from planning to sales.
I contributed more than 90% of the work across planning, design, production, sales, and inventory management for Fredit BRION merchandise.