K·OMICS. KOCCA
Korean stories. A global identity.
I managed the rebranding of K-Story & Comics, the Korea Creative Content Agency’s program supporting Korean comics and webtoons overseas. I developed a flexible identity system that could adapt to changing host cities and conditions while building lasting brand recognition in global markets.
- Period
- Dec 2025–Feb 2026
- Role
- Outspring · Brand Planning & Design
Reframing the problem
A brand that builds on each event.
The program’s name and visual expression changed with each city and year, making it difficult to carry recognition from one event to the next. I identified the need for one global brand that could build lasting value over time.
Finding the name
Easy to say. Easy to remember.
I explored names built around K that international audiences could pronounce and remember, and proposed K·OMICS as the leading choice. The name connects the idea of comics with Korean content, while the dot between K and OMICS becomes a graphic element within the identity.
Designing for growth
New cities. New years. One identity.
I developed an integrated guide covering overseas exhibitions, promotional materials, and digital marketing. It gave different teams practical standards for delivering a consistent brand experience without needing the original planner’s involvement each time.
