ILDONG PHARMACEUTICAL
Complex information. A clearer experience.
I lead UX/UI planning and project management for the renewal of ILDONG Pharmaceutical’s official website. I analyze the needs of visitors, administrators, and the client, then organize extensive company, product, and R&D information into the site’s information architecture and CMS. I also manage issues and decisions through implementation, building hands-on experience in turning plans into a working service.
- Period
- 2026–Present
- Role
- Outspring · UX/UI Planner & Project Manager
Defining the problem
Start with what people need to do.
The site held extensive product, research, and company information, but visitors lacked a clear way to find what they needed. I reorganized the content and redesigned the information architecture around visit purposes and key user scenarios. I use ChatGPT and Claude to help organize the product database, research specialist topics, and review multilingual content. They support faster research, classification, and checking, while I remain responsible for the work and its decisions.
Designing the solution
From finding information to taking action.
I designed a service flow that helps visitors find a product and then locate a pharmacy where they can buy it. Alongside the public-facing UX, I planned the CMS structure for managing content and product data, considering both the visitor experience and the team’s day-to-day operations.
Connecting the team
Follow the plan through to delivery.
I lead regular client meetings to clarify requirements and priorities, and coordinate implementation with design, front-end, and development teams. I track issues and decisions until they are reflected in the live service, deepening my understanding of the product development process.