Different creators. One consistent brand.

I developed the promotion UX/UI guidelines for LGE.COM Home Style. By analyzing inconsistent campaign layouts, I identified core patterns and built practical Figma guidelines that teams could use immediately.

Period: 2026.02 — 2026.03
Role: Outspring · UX/UI Planner, embedded at HSAD

Promotion templates and guidelines for smoother collaboration and faster production

8 TypesStandardized promotion formats

14 ModulesReusable UI modules

Figma SystemPractical guidelines for repeatable campaign production

IDENTIFYING THE BOTTLENECK

Every campaign was starting from scratch.

Different layouts and production methods meant repeated planning, design, and review work. I identified this as an operational bottleneck that made new promotions harder to launch quickly.

CREATING A REUSABLE SYSTEM

Eight promotion types. Fourteen shared modules.

I broke down existing promotions by purpose and information structure, grouping them into eight types and defining 14 reusable modules. Teams could then assemble a structure suited to their goals instead of creating a new page each time.

ENABLING DELIVERY

Making Figma a practical tool for the whole team.

I turned the system into Figma guidelines for LG Electronics and HSAD. A shared reference helped merchandisers, marketers, designers, and front-end developers collaborate, reducing repeated discussions and production inefficiencies from planning through implementation.

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