Lookpin
A place to shop. A reason to return.
While managing promotions as a merchandiser, I analyzed traffic and purchase patterns across products and content. I saw growth potential in the outfit tab, where users showed strong purchase intent, and redesigned its content structure and product discovery flow. Working with development, design, and marketing, we increased traffic by 60% and sales by 34% in the first month after launch.
- Period
- Feb–Dec 2022
- Role
- Level 13 / Lookpin · Merchandiser → Service Planner
Reading the user journey
Find the opportunity in buying behavior.
While managing products and promotions, I regularly reviewed how users moved toward a purchase. After the popular-products area on the home screen, the outfit tab showed strong potential to contribute to purchases. Yet infrequent content updates and limited browsing options held back traffic and sales. I identified it as an area where more traffic could lead to sales growth.
Testing the idea
More to explore. More reasons to buy.
My hypothesis was that more frequent outfit content and broader product discovery would increase both traffic and purchases. I introduced a new promotional placement for trending outfits, expanded banner space, and increased the number of products shown in each piece of content. I redesigned the path so users could explore several related products from one outfit.
Checking the results
Traffic +60%. Sales +34%.
I worked with the development and design teams for about a month on the redesign. In the first month after launch, outfit-tab traffic increased by 60% and sales by 34%. The project connected user behavior data to product improvements and business results, and became the starting point for my move into service planning.
Editorial content planning
I visited and photographed brands and spaces, produced editorial content, and managed Lookpin’s social channels.
Plan. Launch. Learn. Improve.
I ran promotions in three-week cycles, tracking traffic and sales by product and campaign. I adjusted the product selection and messaging based on results, and worked with the marketing team on push notifications and advertising. Planning, execution, measurement, and improvement became a repeatable process for managing sales.
